http://janequotes.byz.org/api.php?action=feedcontributions&feedformat=atom&user=BrandonFoote 2026-04-09T06:01:06Z User contributions MediaWiki 1.37.0 http://janequotes.byz.org/index.php?title=What_Can_Players_And_Clubs_Do_About_%27AI_Slop%27%3F&diff=39118 2026-04-01T11:38:25Z

<p>BrandonFoote: Created page with &quot;&lt;br&gt;By.&lt;br&gt;Dale Johnson&lt;br&gt; &lt;br&gt;&lt;br&gt;Football problems reporter&lt;br&gt;&lt;br&gt;&lt;br&gt;2 March 2026&lt;br&gt;&lt;br&gt;&lt;br&gt;506 Comments&lt;br&gt;&lt;br&gt;&lt;br&gt;You do not need to look far on social networks to find images and videos of footballers in unlikely or unusual circumstances.&lt;br&gt;&lt;br&gt;&lt;br&gt;Scroll through TikTok and you may soon stumble throughout Lionel Messi and Cristiano Ronaldo cutting each other&#039;s hair, or boarding the Titanic in Edwardian gown. You may even see Kylian Mbappe on a ski-lift with a t...&quot;</p> <hr /> <div>&lt;br&gt;By.&lt;br&gt;Dale Johnson&lt;br&gt; &lt;br&gt;&lt;br&gt;Football problems reporter&lt;br&gt;&lt;br&gt;&lt;br&gt;2 March 2026&lt;br&gt;&lt;br&gt;&lt;br&gt;506 Comments&lt;br&gt;&lt;br&gt;&lt;br&gt;You do not need to look far on social networks to find images and videos of footballers in unlikely or unusual circumstances.&lt;br&gt;&lt;br&gt;&lt;br&gt;Scroll through TikTok and you may soon stumble throughout Lionel Messi and Cristiano Ronaldo cutting each other&#039;s hair, or boarding the Titanic in Edwardian gown. You may even see Kylian Mbappe on a ski-lift with a turtle.&lt;br&gt;&lt;br&gt;&lt;br&gt;This is the result of the exponential development of expert system (AI). Or, more specifically, AI &#039;slop&#039;.&lt;br&gt;&lt;br&gt;&lt;br&gt;AI can be asked to deliver practically anything. By anyone. The tools are ending up being ever more advanced and easily available.&lt;br&gt;&lt;br&gt;&lt;br&gt;It will end up being even more difficult to what is real and what is, in AI terms, deepfake.&lt;br&gt;&lt;br&gt;&lt;br&gt;It might seem, for the a lot of part, like harmless enjoyable. After all, who actually thinks Messi and Ronaldo have been serving hamburgers?&lt;br&gt;&lt;br&gt;&lt;br&gt;But is there a point at which gamers and clubs will try to draw the line?&lt;br&gt;&lt;br&gt;&lt;br&gt;Options are limited for gamers to do something about it&lt;br&gt;&lt;br&gt;&lt;br&gt;As football has ended up being a business juggernaut, [http://janequotes.byz.org/index.php?title=User:BrandonFoote players] and clubs have actually needed to learn how to take care of their brand names.&lt;br&gt;&lt;br&gt;&lt;br&gt;That might be by protecting the club crest or challenging using a player&#039;s name in unauthorised advertising material.&lt;br&gt;&lt;br&gt;&lt;br&gt;Take Chelsea midfielder Cole Palmer, who has actually trademarked the term &#039;Cold Palmer&#039; with the UK federal government&#039;s Intellectual Property Office. The 23-year-old did the same with his name, sign and [http://shkola.mitrofanovka.ru/user/ReneeOutlaw8372/ signature &#039;shivering&#039;] event.&lt;br&gt;&lt;br&gt;&lt;br&gt;Creating protections is something. Having the ability to tackle this brand-new AI world of relentless content is another.&lt;br&gt;&lt;br&gt;&lt;br&gt;In the UK there is limited legislation covering someone&#039;s likeness. Or, as it is hired football, image rights.&lt;br&gt;&lt;br&gt;&lt;br&gt;Jonty Cowan, legal director at law [https://www.epesuj.cz/wiki/index.php?title=U%C5%BEivatel:GordonMelson office Wiggin] LLP, told BBC Sport that AI existed &quot;lots of novel obstacles&quot;.&lt;br&gt;&lt;br&gt;&lt;br&gt;&quot; Various governments around the globe are attempting to find out ... how do we react to AI?&quot; said Cowan.&lt;br&gt;&lt;br&gt;&lt;br&gt;AI is being used to put gamers into real-life situations, as well as those more obviously fake.&lt;br&gt;&lt;br&gt;&lt;br&gt;Take the unveilings of Antoine Semenyo and Marc Guehi by Manchester City in January.&lt;br&gt;&lt;br&gt;&lt;br&gt;The club&#039;s official photographs show each gamer with director of football Hugo Viana. Yet before those photos had actually even been taken, you might discover AI images of Semenyo and Guehi signing an agreement along with supervisor Pep Guardiola.&lt;br&gt;&lt;br&gt;&lt;br&gt;There was another of Semenyo being greeted at the training centre by former gamer Yaya Toure, whose old squad number - 42 - he was anticipated to take.&lt;br&gt;&lt;br&gt;&lt;br&gt;None of these events occurred, however it was difficult to inform the photos were fake.&lt;br&gt;&lt;br&gt;&lt;br&gt;Last month, an image appeared of Manchester United head coach Michael Carrick with Frank Ilett - the supporter who will not cut his hair until the Red Devils win 5 video games in a row.&lt;br&gt;&lt;br&gt;&lt;br&gt;Once again, it did not happen but looks so practical.&lt;br&gt;&lt;br&gt;&lt;br&gt;And Cowan stated it was hard for there to be any [https://netxipedia.org/wiki/Usuario:ImaMennell8 recourse] when content exists &quot;in a non-contentious way&quot;.&lt;br&gt;&lt;br&gt;&lt;br&gt;Unless a person has suffered industrial or reputational damage, choices are limited.&lt;br&gt;&lt;br&gt;&lt;br&gt;&quot; It&#039;s always been quite challenging for a private to impose IP rights,&quot; Cowan said. &quot;If it is a deepfake that is revealing them in a jeopardizing position, let&#039;s state, that&#039;s various.&quot;&lt;br&gt;&lt;br&gt;&lt;br&gt;The Data (Use and Access) Act entered into force last month, making it a criminal offence to produce, share or demand a raunchy deepfake.&lt;br&gt;&lt;br&gt;&lt;br&gt;But then you have AI-generated videos such as Celtic&#039;s Luke McCowan punching an [https://webads4you.com/author/ramonitalun/ assistant referee]. Could it harm his credibility, or is it simply not believeable?&lt;br&gt;&lt;br&gt;&lt;br&gt;A more important issue for players may be &#039;passing off&#039;. This is where somebody unfairly associates their own items or services with the track record and goodwill of an established brand or business - or player.&lt;br&gt;&lt;br&gt;&lt;br&gt;It is meant to mislead customers into thinking they [https://gratisafhalen.be/author/stuart39492/ connected] to it - to the detriment of the established brand.&lt;br&gt;&lt;br&gt;&lt;br&gt;Cowan discussed that in December 2024, as part of an AI-related assessment, the UK federal [https://www.readingcharm.com/index.php?title=User:RosalynBoismenu government] stated it was considering &quot;presenting some sort of personality right&quot;.&lt;br&gt;&lt;br&gt;&lt;br&gt;That would offer a gamer more scope to do something about it.&lt;br&gt;&lt;br&gt;&lt;br&gt;Clubs, for their part, have a few more choices available to them.&lt;br&gt;&lt;br&gt;&lt;br&gt;Social network accounts putting gamers in the t-shirts of their new team - or any team - is absolutely nothing brand-new.&lt;br&gt;&lt;br&gt;&lt;br&gt;But what if a club wished to take issue?&lt;br&gt;&lt;br&gt;&lt;br&gt;&quot; Where you&#039;ve got, for instance, the Man City kit they could look at other IP rights,&quot; Cowan said.&lt;br&gt;&lt;br&gt;&lt;br&gt;&quot; Have they infringed the hallmark in their crest? Or style rights in their t-shirt? For that kind of image, that&#039;s what a club or a person would likely be looking at.&quot;&lt;br&gt;&lt;br&gt;&lt;br&gt;BBC Sport understands City believe fans know authorities channels stay the only locations to choose any real news, images or videos.&lt;br&gt;&lt;br&gt;&lt;br&gt;But as the lines blur even more, will clubs keep that stance?&lt;br&gt;&lt;br&gt;&lt;br&gt;Tackling platforms more practical than court action&lt;br&gt;&lt;br&gt;&lt;br&gt;While clubs and gamers might consider taking the developers of AI images to court, it is a long and expensive fight.&lt;br&gt;&lt;br&gt;&lt;br&gt;Cowan states there is a quicker and cheaper path: challenge the platforms directly.&lt;br&gt;&lt;br&gt;&lt;br&gt;&quot; The Online Safety Act has actually been presented in the UK just recently, which is putting an obligation on platforms to tackle prohibited content,&quot; he included.&lt;br&gt;&lt;br&gt;&lt;br&gt;&quot; It might well be that we will see more systems that platforms will present to have that content removed. Often, that is the easiest and quickest method to tackle these images.&quot;&lt;br&gt;&lt;br&gt;&lt;br&gt;This could result in a growth in business caring for the digital rights of clubs and gamers.&lt;br&gt;&lt;br&gt;&lt;br&gt;Those that currently exist scrape sites and apps - using AI, obviously - to identify where a business&#039;s copyright or an individual&#039;s image may have been utilized.&lt;br&gt;&lt;br&gt;&lt;br&gt;They can ask for takedowns, successfully tackling making use of AI without the impacted celebrations getting straight [https://gantnews.com/classifieds/author/emelyricket/ involved].&lt;br&gt;&lt;br&gt;&lt;br&gt;Bad stars may utilize AI for wicked methods&lt;br&gt;&lt;br&gt;&lt;br&gt;AI presents opportunities along with problems. Adverts and marketing material can be created without gamers even needing to leave their homes.&lt;br&gt;&lt;br&gt;&lt;br&gt;But alongside the real AI-generated adverts, it is easy for unauthorised celebrations to take a player&#039;s likeness and utilize it to promote their organization.&lt;br&gt;&lt;br&gt;&lt;br&gt;Last year the oversight board that runs Meta&#039;s appeals process prohibited an advert for a gaming app on Facebook, external that was produced using AI.&lt;br&gt;&lt;br&gt;&lt;br&gt;It featured a [https://canadasimple.com/index.php/The_BET9ja_Promo_Code_For_2026_Is_YOHAIG manipulated video] of former Brazil striker Ronaldo which mimicked his voice. It was not chosen up by Meta&#039;s automated detection tools.&lt;br&gt;&lt;br&gt;&lt;br&gt;Meta was told to produce &quot;easily recognizable indications that differentiate AI material&quot; to avoid &quot;considerable amounts of fraud material&quot;.&lt;br&gt;&lt;br&gt;&lt;br&gt;It was a prime example of a platform being challenged and required to act.&lt;br&gt;&lt;br&gt;&lt;br&gt;The Football Association has needed to deal with controversy, too.&lt;br&gt;&lt;br&gt;&lt;br&gt;England head coach Gareth Southgate was targeted during Euro 2024. Fake AI-generated interviews showed Southgate making negative remarks about his players.&lt;br&gt;&lt;br&gt;&lt;br&gt;The videos were reported and removed. They were found to have actually [https://awheelandaway.com/forums/topic/the-bet-9ja-promotional-code-2026-is-yohaig/ breached TikTok&#039;s] AI-generated policy, which [http://knowledge.thinkingstorm.com/UserProfile/tabid/57/userId/3256412/Default.aspx prohibits] content that &quot;incorrectly shows public figures in certain contexts&quot;.&lt;br&gt;&lt;br&gt;&lt;br&gt;But by that point, the videos had actually been viewed and shared by [https://boulderdigitalarts.com/forums/topic/the-bet9ja-promotional-code-this-2026-is-yohaig/ countless people].&lt;br&gt;&lt;br&gt;&lt;br&gt;Should users be forced to state they have [https://azbongda.com/index.php/Th%C3%A0nh_vi%C3%AAn:FeliciaRickert3 utilized] AI?&lt;br&gt;&lt;br&gt;&lt;br&gt;[https://asicwiki.org/index.php?title=User:EllaMosher30 Scrolling] through apps today, it is uncommon for anybody to show AI has been used.&lt;br&gt;&lt;br&gt;&lt;br&gt;That is even with TikTok&#039;s community standards asking users to &quot;label sensible AI-generated content&quot; and prohibiting content thought about to &quot;harmfully misinform or impersonate others&quot;.&lt;br&gt;&lt;br&gt;&lt;br&gt;Cowan believes there is not likely to be any significant change to legislation, but platforms could be provided tougher guidelines.&lt;br&gt;&lt;br&gt;&lt;br&gt;&quot; There are openness requirements under the EU AI Act,&quot; Cowan described, with the act not covering the UK.&lt;br&gt;&lt;br&gt;&lt;br&gt;&quot; Under advertising guidelines, influencers need to disclose where a video they produce has been sponsored.&lt;br&gt;&lt;br&gt;&lt;br&gt;&quot; I presume we may end up with similar transparency requirements. A little &#039;#AI produced&#039; or comparable label in the corner.&quot;&lt;br&gt;&lt;br&gt;&lt;br&gt;The problem will be whether developers care, and how simple enforcement is for platforms.&lt;br&gt;&lt;br&gt;&lt;br&gt;Cowan included: &quot;If you have actually got those egregious videos, where someone&#039;s putting out a hideous deepfake, they&#039;re not going to stress over [http://topsite.otaku-attitude.net/index.php?a=stats&amp;u=raleighq49 including] that label.&quot;&lt;br&gt;&lt;br&gt;&lt;br&gt;For now, a minimum of, it appears clubs are not too concerned - that AI is just something happening on social networks.&lt;br&gt;&lt;br&gt;&lt;br&gt;There may come a point they choose more action is needed.&lt;br&gt;</div>

BrandonFoote http://janequotes.byz.org/index.php?title=User:BrandonFoote&diff=39117 2026-04-01T11:38:19Z

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